Mongolia to Boost Tourism under Brand Name "GoMongolia" in 2024
Prime Minister of Mongolia Oyun-Erdene Luvsannamsrai made remarks at the Launching Ceremony of the Mongolian National Brand “GoMongolia”
Prime Minister of Mongolia Oyun-Erdene Luvsannamsrai made remarks at the Launching Ceremony of the Mongolian National Brand “GoMongolia” on December 30, 2023. He said, “In the passing year of 2023, under the policy to foster tourism, Mongolia successfully implemented liberalization in the air transport sector, establishing 155 flight destinations in 42 countries, receiving 650,000 foreign tourists, generating USD 1.2 billion in revenue exclusively from the tourism sector.” Mongolian Premier Oyun-Erdene expressed his appreciation for the tourism industry, highlighting that Mongolia’s international reputation and standing increased, and for the first time, Mongolia topped the list of the best countries to travel to. The keyword "MonGOlia" includes the word "GO" which expresses the comprehensive meaning of "Aspiring Mongolia." Experts believe that "GoMongolia" can express a variety of meanings. It may convey Mongolia's historical significance as the Great Empire and its status as the homeland of Nomads and a country with an energetic young population. Furthermore, it represents Mongolia as a country constantly advancing and embracing parliamentary governance, standing as an oasis of democracy in the region. "GoMongolia" can also encapsulate the idea of visiting Mongolia to immerse oneself in new and unique experiences.
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