‘Next Top Model’ reality television show format introduced to Mongolia
With an aim to reinforce Mongolian fashion industry with new outlook and expression, private channel Edutainment TV is bringing the international show to Mongolia with an official license from CBS Stu
‘Next Top Model’ reality television show format is introduced to Mongolia. With an aim to reinforce Mongolian fashion industry with new outlook and expression, private channel Edutainment TV is bringing the international show to Mongolia with an official license from CBS Studios International. The first cycle of the ‘Mongolia’s Next Top Model’ premiered on the Edutainment channel on January 14, to air a total of 16 episodes. More than 220 young ladies applied for the show, and after a three-stage selection process, 22 ladies have been qualified to enter the show. “Mongolia’s Next Top Model’ will be a big contribution to the evolution of Mongolian fashion sector. It will also change Mongolians’ perceptions and attitude towards fashion and models, said presenter and judge, and professional model Nora Dagva at a press conference. The winner of the show will earn a one-year commercial contract with the local mobile phone operator G-Mobile, cash prize MNT 20 million, a certificate of Paris tour and a two-year contract with ‘Looque’ fashion agency in Singapore. ‘Mongolia’s Next Top Model’ organizers have invited British producer Martyn Redman, Executive Producer of ‘Britain’s Next Top Model’ who accepted to work as a Consulting Producer for the Mongolian adaptation of one of the longest running reality shows. “It’s honor to work on ‘Mongolia’s Next Top Model’. For 12 years, I produced ‘Britain’s Next Top Model’, and it’s a great show. As such, I am sure that the show will be a booming success in Mongolia”, Martyn Redman said at the press conference.
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